Most of the vloggers and business marketers just have one target in mind when they go for video marketing: to get the most traffic. This is not only important to the B2B market but to the B2C market too.
I started an online business with the aim to do great within months. I was constantly online, writing blogs too in addition to nicely crafted product page content. I came to know that having a large audience is as crucial as the content you produce. Therefore, you must leverage all tools and skills to get there and that also includes video marketing.
Here are the top 7 video marketing tips that can benefit your business…
1. Video Marketing to Educate
Your content is the key factor that is going to take your message across. It needs to be precise, clear, and informative. Whatever your to-be-sold product is, it doesn’t matter. You can even skip talking about it altogether, and choose to talk about a topic where you think raising awareness is needed. If your content is strong and it gets through to a large number of people, your business and products are eventually going to get noticed too.
For example, a clothing brand can talk about topics like ‘women empowerment. As more and more people are educated and find the depicted video content gripping, consumers are going to take an interest in the brand too.
2. Video Marketing to Entertain
To make your video marketing most effective, you need to focus on your content and make it as entertaining as possible. This way, it will get shared more and more. Knowing your business also means getting to know your target audience perfectly. This will help you in creating content that can inspire them the most.
Take the example of Doritos’ short ad that appeared on our screens during the 2016 Super Bowl. Though it also offended many, it caused no harm to the company’s name and business. It was funny and engaging. Now every time I see a Doritos pack at a supermarket, it reminds me of that short video ad. Does this make me crave the snack? Every time! Do I reach out for one? Definitely! This is effective video marketing.
3. Video Marketing to Document
Sometimes, the most effective method of video marketing is letting your consumers have a peek into your business. Do not tell them what you make or sell, simply show them. This was a part of the popular food chain’s marketing strategy. They invited people inside their kitchens so that they can see the quality cooking process. This was way more effective than simply telling them about how it was done.
You can go for paid actors and fancy backgrounds to display your products in a marketing video, or you can choose to document it in a ‘how it is done format. Your consumers are more likely to relate to such raw and daily life stuff. But while you do it, remember not to overdo it with the rawness. Add some finesse to your final work too, to make it look more appealing.
4. Video Marketing to Thank Your Customers
Any business is nothing without customer support. Your business thrives and grows because of the customers that take an interest in your products and make them successful by buying them. It makes sense to thank your customers. This will not only lay a foundation for a strong company-customer trust relationship but also help you grow further. That way, your customers will feel special and will keep coming back for your services and products.
You can create a personal video to make it look like an interactive session. This way, they will also feel the compulsion to interact and maybe give lots of positive reviews. You can also share such videos on your social media accounts to show off those reviews.
5. Video Marketing to Showcase Events
Thanks to the advancements in social media marketing, you can now promote your events even before they happen. You can spread the word through videos on social media websites like Facebook, Twitter, Instagram, and YouTube, and promote in advance. This could help you with your new product launches too.
It is also a booming trend these days to showcase important event videos on your social media accounts and pages to gain more likes and visits. You can also take advantage of the live streaming feature. It requires little effort and no expertise at all. You just need to be present at an event to broadcast it live to your customers.
6. Video Marketing to do Tutorials
If you are launching a product that needs a little technicality to use for the first time, you can make easy ‘how-to-use’ marketing videos to help your customers. It will give them an idea about how conveniently they can use your products.
Businesses and companies also hire professional vloggers to make how-to-use videos of their products. A buyer will trust a review more than the simple marketing of the product done by the company.
7. Video Marketing to Demonstrate
When it comes to product manufacturing and packaging details, the majority of consumers believe that they, as buyers and consumers, have a right to be a part of the process. So, it makes sense if you make demo videos displaying your products, or ones explaining the basics of your product or products. You can use graphics or animations to make a point, and give it a humorous tint to attract more viewers too.
But it is crucial to keep in mind that the tone of the video needs to be as professional as possible. The humor can work, again, if you know your audience well. Also, it must be relevant to the product you are selling, or to your business, in some way. A little fun never hurts anyone.
The other day, as I was trying to search how fast is 100 Mbps internet online, I came across a video by my internet provider. Not only did watching it answer my query, but I also found some other helpful tips about improving my internet speed.
Now that’s what I call clever and timely video marketing!